The Apache server’s mod_rewrite module gives you the ability to transparently redirect one URL to another, without the user’s knowledge. This opens up all sorts of possibilities, from simply redirecting old URLs to new addresses, to cleaning up the ‘dirty’ URLs coming from a poor publishing system — giving you URLs that are friendlier to both readers and search engines.

Readable URLs are nice. A well designed website will have a logical file system layout, with smart folder and file names, and as many implementation details left out as possible. In the most well designed sites, readers can guess at filenames with a high level of success.